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Flows, systems and prototypes for e-commerce SaaS, grouped by the product they were for. Open any one for the screens.

Creator outreach software for TikTok Shop sellers.

7 case studies

Reacher · Current vs new
Helping more brands discover Pro features
Reacher today and the new version side by side: what an account with no plan sees on eight kinds of page, the components behind it, and four more pages in the same direction.
Reacher · Onboarding
Sample request time-to-value optimization
Getting a brand to its first automatic sample approval sooner: onboarding for five kinds of account, a reworked rules workflow and three first-visit directions.
Reacher · First-visit design
First-visit redesign of the pages with the most traffic
What a new account sees the first time it opens each of 24 Reacher pages: a clear headline, one main action and an example of what the page will hold.
Reacher · Builder UI
Reacher workflows
A visual canvas for chaining creator outreach steps (invites, waits, rules and DMs) into one automation.
Reacher · Upgrade flows
Starter → Pro upgrade
Ten moments where a Starter plan hits a limit, redesigned as clear upgrade prompts.
Reacher · Flow redesign
Outreach go-live
The last step of setting up an outreach automation, with three buttons replaced by one: Go live.
Reacher · Strategy
Upgrade design directions
A diagnosis of why Reacher’s upgrade surfaces felt flat, and three directions: native, proof panel and editorial.

Website-to-Figma capture, as a Chrome extension and a Figma plugin.

2 case studies