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All Reacher work

First-visit redesign of the pages with the most traffic

What a new account sees the first time it opens each of 24 Reacher pages: a clear headline, one main action and an example of what the page will hold.

  • First-visit design
  • Empty states

A new Reacher account opens most pages to an empty table. Each page here is redesigned for that first visit: a plain headline, one main action, a short explanation or example of what the page will hold, and the real table below it, still empty.

The pages are grouped by area. The Social Intelligence group also has three alternative concepts for a new Overview page: Market Radar, Opportunity Atlas and Daily Brief.

Some screens carry sample data and examples marked as illustrations. Creators’ names, handles and thumbnails, other brands’ sales figures and one model’s face are blurred.

Creative Agent, discovery and benchmarks

Three first visits in Content and Social Intelligence that start with a search or an example instead of an empty page.

Outreach and chatbot

Where a new account starts talking to creators.

Content tools

Five pages for finding, briefing and checking creator content.

Campaigns and contracts

Planning a campaign and agreeing the work.

Community operations

Managing the creators, payments and content of a creator community.

Social Intelligence

Three market-research pages that open on a search and a few real examples.

Overview concepts

Three alternative ideas for a new Social Intelligence Overview page. They are options, not a sequence.

Home and CRM

The dashboard and the pages for lists, creators, messages and groups.