I help B2B SaaS businesses fix the product and CS problems that quietly kill retention.
In 4+ years inside e-commerce SaaS teams, I've shipped 80+ features adopted by 2,200+ brands, scaled a CS org across 1,200+ merchants, and helped grow Social Snowball to a $35M acquisition by dotdigital.
Problems I've solved for SaaS businesses:
Merchants couldn't see how they were actually using the product — I built systems that made usage visible, so teams could act on data instead of guessing.
CS teams were drowning in manual busywork — I built health scores, success guides, and automations that made them 10x more productive without adding headcount.
New users took too long to find value and churned before they saw it — I shrank time-to-value on the workflows that actually mattered.
Retention was reactive instead of built into the product — I built product- and CS-driven retention practices that protected LTV instead of leaking it.
Engagement plateaued because nobody owned it — I drove usage up across the entire user base with targeted product and lifecycle work.
Dealing with one of these right now?